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advertiser's copy

  • 1 advertiser's copy

    1) рекл. рекламный материал (рекламные объявления или ролики, предоставленные рекламодателем для публикации)
    2) рекл. = checking copy

    Англо-русский экономический словарь > advertiser's copy

  • 2 checking copy

    рекл. контрольный экземпляр (экземпляр издания, представляемый рекламодателю (рекламному агентству) в качестве документа, подтверждающего публикацию его объявления)
    Syn:

    * * *
    проверочная копия: предварительный номер журнала с рекламным объявлением, который посылается рекламодателю для получения его одобрения общего вида и места размещения рекламы на странице.
    * * *
    экземпляр издания, доставляемый рекламному агентству или рекламодателю для подтверждения опубликования объявления согласно полученным инструкциям

    Англо-русский экономический словарь > checking copy

См. также в других словарях:

  • copy clearance — / kɒpi ˌklɪərəns/ noun the passing of an advertiser’s copy as neither misleading nor offensive ● It is doubtful the advertisement will get copy clearance since it directly disparages the competition. ● The advertisement has received copy… …   Marketing dictionary in english

  • copy brief — / kɒpi bri:f/ noun the instructions from an advertiser to a copywriter explaining the objectives of an advertising campaign ● The copy brief made it clear that the advertisements were to be aimed at young people. ● The advertisers blamed the… …   Marketing dictionary in english

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  • Maidenhead Advertiser — The first edition of the Maidenhead Advertiser Type Weekly Local Newspaper Format Tabloid …   Wikipedia

  • Swindon Advertiser — Infobox Newspaper name = Swindon Advertister type = Daily newspaper format = Tabloid foundation = 1854 price = £0.35 owners = Newsquest Media Group political = headquarters = Old Town, Swindon editor = website =… …   Wikipedia

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  • publishing, history of — Introduction       an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. The activity has grown from small beginnings into a vast and complex industry responsible for the… …   Universalium

  • Barack Obama citizenship conspiracy theories — A billboard questioning the validity of Barack Obama s birth certificate and by extension his eligibility to serve as President of the U. S.[1] The billboard is part of an …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

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